“浙江傳媒學院與英國考文垂大學合作舉辦服裝與服飾設計專業本科教育項目”是我校首個 經 教 育 部 資 格 認 定 的 中 外 合 作 辦 學 項 目 ( 見 教 育 部 中 外 合 作 辦 學 監 管 工 作 信 息 平 臺 http://www.crs.jsj.edu.cn/index.php/default/approval/detail/935，教育部予以資格認定的 中外合作辦學單位“浙江傳媒學院與英國考文垂大學合作舉辦服裝與服飾設計專業本科教育項 目”)。本專業的教學由英國考文垂大學和浙江傳媒學院合作完成，中英雙方教師共同承擔教學任 務。本專業學生就讀于浙江傳媒學院桐鄉校區，在國內完成學業。本專業學生完成規定課程經考核成績合格，達到浙江傳媒學院畢業要求的獲得浙江傳媒學院頒發的普通高等學校本科畢業證書（服 裝與服飾設計專業），符合學位授予條件的將被浙江傳媒學院授予藝術學學士學位；本專業學生完 成規定課程經考核成績合格，并達到考文垂大學英語語言要求，符合考文垂大學學位授予條件的獲 得考文垂大學頒發的服裝專業藝術學學士學位。

英國考文垂大學設計與藝術學院始建于 1843 年，辦學歷史悠久并不斷發展創新，提供廣泛而 多樣的專業教育，具有從預科、本科、碩士至博士的系統培養體系，在英國和國際上建立了良好聲譽。既是考文垂大學最具歷史的學院，也是全英最好的藝術設計學院之一，擁有全球一流的設計教 學研究平臺，在全球設計界享有盛譽，2004 年獲得“全球最佳設計學院”的稱號，2007 年獲得英 國皇家高等教育年度獎。該院服裝專業擁有很強的師資力量和優質的專業教育資源，并以合作項目為紐帶與全球頂尖公司建立緊密聯系，在全英服裝類專業中嶄露頭角，該專業畢業生廣泛就職于諸 多世界知名企業。

浙江傳媒學院服裝與服飾設計專業所在的設計藝術學院位于桐鄉校區，具有長三角中心服裝與服飾產業發達的區位優勢和良好的產業環境，擁有高素質的師資隊伍，擁有優質的實驗教學資源、圖書資源和服裝設計數據庫網絡資源，并建有滿足教學需要的校外實踐基地。學院建有“浙江傳媒 學院?英國考文垂大學聯合設計創意與管理中心”、“浙江傳媒學院（濮院）創意設計工作站”等產 學研協同創新平臺，與地方政府達成面向毛衫、皮草等服裝類特色工業設計園區建設的戰略合作協 議，每年還接受考文垂大學的實習生與中方學生在雙方教師和業界導師指導下完成產業項目。

申辦服裝與服飾設計專業本科教育合作辦學項目，旨在引進國外優質的教育資源、管理經驗和人才培養模式，借鑒英國高校的教育理念，發揮兩校各自優勢，實現資源共享，完善和創新專業人才的培養目標、培養方式、教學內容和教學方法，培養具有扎實的服裝與服飾設計理論基礎和良好的設計技能，具備較強的創新能力、寬闊的國際視野、良好的國際交流能力，熟悉國際服裝與服飾設計理念和流行趨勢，面向國際服裝界的應用型、復合型、創新型專門人才。適應國內外就業市場對服裝與服飾設計人才的國際化要求，提高人才的就業競爭力，更好地服務于國家和地方經濟建設 與產業轉型。

Introduction of the course of BA in Fashion & Accessories Design between Zhejiang University of Media and Communications and Coventry University Higher Education Corporation (“Coventry University”)

The course of BA in Fashion & Accessories Design between Zhejiang University of Media and Communications and Coventry University Higher Education Corporation (“Coventry University”) is our school’s first joint education program certified by Ministry of Education (see Information supervision platform of Sino-foreign cooperation in running schools http://www.crs.jsj.edu.cn/index.php/default/approval/detail/935)

The BA Fashion & Accessories course will be delivered by academic staff from both universities with a range of modules developed by Coventry University in collaboration with ZUMC and based around the UK curriculum. Students will study for the four years on this programme at the ZUMC Tongxiang Campus. Students who successfully complete all the stipulated modules and meet the degree awarding requirements of ZUMC will be awarded graduation certifications in Fashion and Accessories Design; Students who successfully complete all the stipulated modules and meet the degree awarding requirements of CU will be awarded by CU the degree of BA (Hons) in Fashion and Accessories Design.

Coventry School of Art & Design has a unique history of design and innovation since 1843 and provides creative education from Foundation to PhD level study. The School of Art & Design has an established reputation both nationally and internationally for the breadth and diversity of its education provision

Coventry is well-known in the global field of Art & Design, is one of the oldest Schools within Coventry University and is a highly ranked Art and Design School in United Kingdom with an excellent teaching & research platform for design. In 2004, Coventry School of Art and Design was awarded with Global Best School of Design prize. In 2007, the School won the prestigious Queen’s Award for Further & Higher Education. With outstanding teachers and professional teaching resources, Fashion & Accessories Design Department, linked with joint programs, cooperates closely with global top-class companies and rises steadily in this field. Alumni serve as designers for a number of world renowned companies.

Fashion & Accessories Design Department ， located in ZUMC Schools of Art and Design in

Tongxiang campus ， enjoys developed regional advantages of garment industry and good industry environment in Yangtze River Delta. The department has highly qualified teachers with high-quality experimental teaching resources, library resources, costume design database and off-campus teaching practice base. The school, having developed ZUMC and Coventry University Joint Design Creativity and Management Center ， ZUMC Creative Design Workstation and other creative platforms, reached a strategic agreement with local government to develop industrial parks for sweaters, fur clothing and other clothing as well as having students from both universities to finish projects under the guidance of teachers from both schools.

Applying to open the joint course of BA in Fashion & Accessories Design, we aim to introduce excellent educational resources ， management experience and talents training mode as well as learning educational philosophy from British Universities, exploiting both school’s advantages, sharing information， perfecting talents training objectives, training mode, innovating our teaching contents and teaching methods thereby equipping students with solid theoretical foundation in fashion design, compatible design skills, strong innovation abilities, wider international perspectives, good command of international communication skills as well as rich knowledge of international fashion design concepts and fashion trends, which could train them into applied, versatile, and innovational talents who are professional, well-educated, compatible and creative enough to cope with the internationalized demand for designers. It is our ambition to develop graduates who are highly creative, employable and competitiveness to better serve the national and local economic development and industrial restructuring.